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Viral Brand Raving Fans

“Rick Schirmer makes it happen. He’s the real deal.”

David Salyers - VP, Chick-fil-A

“Rick is a constant pioneer
in developing viral engagement strategies that produce real results.”

Marc Cohen - VP (former), Warner Bros.

“Rick is the ‘rock star’
of helping brands make emotional connections
which lead to lifelong, loyal fans."

Jody Dreyer - SVP, The Walt Disney Studios

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About Rick Schirmer

Viral and influencer marketing pioneer Rick Schirmer helps business leaders build viral brands with a strategic stack of brand strategy, audience data, viral content, raving fan programs, influencer media, SEO, and micro-targeted ads. His 10-Step Viral Brand strategy framework has been executed across hundreds of campaigns and activations over the past 15+ years.

Rick has developed award-winning digital campaigns and programs for Chick-fil-A, Disney, Universal Pictures, P&G, Coca-Cola, Harry Potter, Toy Story, The Chronicles of Narnia, The Purge, The Cove, Food, Inc., etc.

2002: Left Disney/Pixar to become a viral marketing pioneer in Hollywood, leading one of the first influencer-driven launches of a feature film. 

2004: Launched the most successful grassroots and influencer movie campaign of all time for The Passion of the Christ, generating $612 million worldwide box office revenue. 

2005: Played a key role in the influencer-driven launch of The Chronicles of Narnia franchise, which has grossed over $2.7 billion in the worldwide box office. 

2009: Founded Hollywood’s first blog and social media engagement platform. 

2013: Won "Best social commerce" (Social TV Awards) for Walmart and P&G campaign for Disney/ABC's Bet on Your Baby. 

2014: Launched the blog and social media campaign for Universal Studios’ The Purge franchise, contributing to the over $320 million in global box office revenue. 

2015: Chick-fil-A's Kids & Family program helped contribute to the company breaking their Kid’s Meal sales records and earned them the coveted #1 spot for Kids Appeal by Crain's Magazine.

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