Founded by Influencer Marketing Pioneer, Rick Schirmer, ViralBrand is a marketing agency providing:
- brand strategy
- viral marketing (social, influencer, digital ads)
- data insights
- revenue generating strategy
- game changing introductions
Build a viral brand with the 10-Step framework developed to launch hundreds of award-winning digital campaigns and activations, over the past 15+ years.
2002: Rick Schirmer left Disney/Pixar to become a viral marketing pioneer in Hollywood, leading one of the first influencer-driven launches of a feature film.
2004: Launched the most successful grassroots and influencer movie campaign of all time for The Passion of the Christ, generating $612 million worldwide box office revenue.
2005: Played a key role in the influencer-driven launch of The Chronicles of Narnia franchise, which has grossed over $2.7 billion in the worldwide box office.
2009: Founded Hollywood’s first blog and social media engagement platform.
2013: Won "Best social commerce" (Social TV Awards) for Walmart and P&G campaign for Disney/ABC's Bet on Your Baby.
2014: Launched the blog and social media campaign for Universal Studios’ The Purge franchise, contributing to the over $320 million in global box office revenue.
2015: Chick-fil-A's Kids & Family program helped contribute to the company breaking their Kid’s Meal sales records and earned them the coveted #1 spot for Kids Appeal by Crain's Magazine.
2016: PartnersHub was acquired by big data firm, Gloo. Rick founded ViralBrand and The McCord List influencer community with Rachel McCord.
2018: Schirmer’s indie film project, I Can Only Imagine, grossed over $100M in the worldwide box office.