About ViralBrand

Founded by Influencer Marketing Pioneer, Rick Schirmer, ViralBrand is a marketing agency providing:

  • brand strategy
  • viral marketing (social, influencer, digital ads)
  • data insights
  • revenue generating strategy
  • game changing introductions

Build a viral brand with the 10-Step framework developed to launch hundreds of award-winning digital campaigns and activations, over the past 15+ years.

viral brand rick schirmer

2002: Rick Schirmer left Disney/Pixar to become a viral marketing pioneer in Hollywood, leading one of the first influencer-driven launches of a feature film.

2004: Launched the most successful grassroots and influencer movie campaign of all time for The Passion of the Christ, generating $612 million worldwide box office revenue.

2005: Played a key role in the influencer-driven launch of The Chronicles of Narnia franchise, which has grossed over $2.7 billion in the worldwide box office.

2009: Founded Hollywood’s first blog and social media engagement platform.

2013: Won "Best social commerce" (Social TV Awards) for Walmart and P&G campaign for Disney/ABC's Bet on Your Baby.

2014: Launched the blog and social media campaign for Universal Studios’ The Purge franchise, contributing to the over $320 million in global box office revenue.

2015: Chick-fil-A's Kids & Family program helped contribute to the company breaking their Kid’s Meal sales records and earned them the coveted #1 spot for Kids Appeal by Crain's Magazine.


2016: PartnersHub was acquired by big data firm, Gloo. Rick founded ViralBrand and The McCord List influencer community with Rachel McCord.


2018: Schirmer’s indie film project, I Can Only Imagine, grossed over $100M in the worldwide box office.